ASEEL · Brand Reconstruction
Return to the root.
An eight-week reconstruction of how your business is founded. Ten sessions between us, twelve documents when you leave, and a dated plan you can actually follow.
£1,500One fee for the full eight weeks
What eight weeks holds.
Each session is focused. We are not just talking; we are building something specific together.
Eight weeks, ten sessions
One foundation laid properly, in sequence, with work produced between the sessions.
Twelve documents
Each area of the work produces a document you keep, plus the master strategic plan that binds them into one place.
Three check-ins
Monthly, over the 90 days that follow: you report progress, and receive feedback and any adjustments needed.
A dated 90-day plan
Month by month objectives with clear actions and defined outcomes, built around your actual capacity.
Eight weeks, laid in order.
Week by week, as the programme actually runs.
Week 1 · REAL
We begin with you
Before we touch branding or marketing, you take an honest account of where you are: in your deen, in your intentions, and in what is actually happening in your work right now. This is the REAL phase, and everything else is built on it.
Weeks 2–3 · HUMBLE
How your business operates
We look at how things run internally: your intention, your offer structure, your pricing, your boundaries, and whether the way you are running things reflects your values. This is the HUMBLE phase.
Weeks 4–7 · Wholesome Brand
We build your Wholesome Brand
Four weeks, six areas. By the end of week seven you have a complete brand system grounded in Islamic ethics.
- Your positioning and intention statement
- Your messaging
- Your trust architecture
- Your visibility boundaries
- Your content approach
- Your legacy and accountability
Each area produces a document.
Week 8 · MODEST Marketing
Your MODEST Marketing plan
A practical, ethical outreach strategy: what to create, where to show up, how to invite clients without pressure or hype, and what your 90-day content and sales rhythm looks like.
After · The 90 days
The Final Strategic Document
The programme ends, and the document pulls everything together into one place: who you are serving, what your brand stands for, and how to communicate it without hype or compromise.
You also have three monthly check-ins with me over the following 90 days, where you report on your progress and receive feedback and any adjustments needed.
By the end, you know exactly what to do.
A complete strategic document that tells you who you are serving, what your brand stands for, and a dated 90-day action plan you can actually follow.
In your hands at the end.
Nothing here is theoretical. Every deliverable is a document you keep and use.
Twelve documents in total, plus the master strategic plan.
Stated plainly.
One fee for the whole programme.
£1,500
For the full programme: eight weeks, ten sessions, twelve documents, and the three check-ins that follow. The Audit’s £200 is credited when you continue.
Begin the conversationWho this is for.
ASEEL is deep work, and it only goes well when it is wanted.
- Established Muslimah coaches ready to rebuild the foundation, not repaint it.
- Women who want a business that is halal, sustainable and honest.
- Those willing to take themselves to account before taking the business anywhere.
- Coaches looking for a quick rebrand or a logo refresh.
- Anyone unwilling to examine their own intentions and operations.
- Those who want to run the work without oversight.
